SHE Sexual Health Experts (Light Gradient)

SHE Sexual Health Experts (Light Gradient) thumbnail

This billboard advertises for a facility that specializes in women's sexual health in Chandler, AZ. The design starts out with a solid white background, almost imperative for a health-related business. There are two pieces of information: the website's URL and the business logo. All of the text is in a sans serif font, which makes [...]

SHE Sexual Health Experts (Maroon Trim)

SHE Sexual Health Experts (Maroon Trim) thumbnail

This billboard advertises for a clinic that specializes in women's sexual health in Chandler, AZ. A two-color background consisting of 75% white on the top and 25% maroon on the bottom projects the clean medical image that a health-related facility needs to have. A colorful set of pink flowers dominates the upper left, the business [...]

MomDoc Midwives

MomDoc Midwives thumbnail

This billboard advertises for the services of midwives in Chandler, AZ. A two-color background consisting of 75% solid white and 25% solid purple establishes the clean medical context. The logo is large and occupies the left hand side of the sign, entirely on the white background while a picture of the five specialists sits on [...]

McDonald’s Daily Double

McDonald’s Daily Double thumbnail

This billboard advertises McDonald's new Extra Value Menu item, called the Daily Double, in Chandler, AZ. Against a solid red background is a picture of the Daily Double hamburger on top of a white folded cloth. The text proclaims the arrival of this new version of the hamburger for $1.99, which includes lettuce, tomato and [...]

PlayStation 2

PlayStation 2 thumbnail

This poster appears to be aimed at pedestrians. And well it should be because it requires some time for passersby to digest. A young a man stands in front of a stove (think kitchen duty) holding an infant. Strapped to his chest is a very European looking box of milk (not labled, lait?) with a straw [...]

Miss Dior Chérie

Miss Dior Chérie thumbnail

The first thing we notice is that this billboard doesn't fit the mold in terms of shape. Rather than the ubiquitous rectangle, this sign has been cut to fit the shape of the building it adorns. And it peeps out a bit from the building to the left, an additional raison to draw our interest. [...]

Freddy’s Frozen Custard & Steakburgers

Freddy’s Frozen Custard & Steakburgers thumbnail

This billboard advertises for a restaurant which sells fast food and desserts in Chandler, AZ. The background is a clean white with tantalizing pictures of a well-adorned hot dog, steakburger and frozen custard on the right. On the left against the plain white background is the name of the restaurant. The first word is in [...]

McDonald’s Egg McMuffin

McDonald’s Egg McMuffin thumbnail

This billboard advertises an Egg McMuffin sandwich for McDonald's restaurant in Chandler, AZ. A closeup photo of an Egg McMuffin sandwich overlays a solid red background on the left. The familiar golden arches logo sits in the lower right. The word McDonald's does not show up. The text consists of four words, split up into [...]

Drs. Goodman & Partridge

Drs. Goodman & Partridge thumbnail

This billboard advertises for two pregnancy, gynecology and women's care doctors in Chandler, AZ. The sign is all text against a plain white background. There are four basic parts to the message: Their acceptance of certain healthcare plans Who they are Their tagline Website URL There is no photo, either as the background or as [...]

Burger King

Burger King thumbnail

This billboard advertises $1 drinks from Burger King during its 2pm - 5pm happy hour in Chandler, AZ. A photograph is used as both the background and foreground of the sign. A text message in a sans serif font is on the left and a collection of brightly-colored drinks on the right and is divided [...]