Agatha

Agatha

A “come hither” young woman peers out from what appears to be a movable billboard (Do we not see a wheel in the lower left corner?). It seems an odd placement, to have a large billboard-type ad at essentially eye level. However, it allows pedestrians to get a good look at these charming pendants.

Our lady fetchingly advertises Eiffel Tower earrings with small diamonds (crystals?) placed in artful spots. Gustave Eiffel himself many have been pleased to see these worn by the women of his day. But more about him and his crowning acheivement later.

A look at the company website tells us that the Agatha line includes all types of jewelry, most of which are quite unique. Their earrings come in little Scotty dog shapes, butterflies, walking bows, bowties, and lots and lots of pendants.

Our model tilts her head to not only invite us in, but to show off her Eiffel Tower earrings to their best advantage.

So, about la Tour Eiffel. It was built in 1889 for the World’s Fair of the same year, celebrating the centennial of the French Revolution.

Erected as a temporary structure and despised by the art community of the day, it has become the single most iconic structure in the city and perhaps the world. La Tour Eiffel was the tallest man-made structure in the world for 41 years. Today it is the tallest structure in Paris and the most visited paid monument in the world.

When 1909 rolled around, the year Gustave Eiffel’s permit expired and the Tower was due to be razed, the Tower won a reprieve. It had become a beloved monument, almost from its completion, changing the minds of many who had not wanted to see it built in the first place.

Voilà, and now we have fashionistas wearing the iconic Tour Eiffel as jewelry. What changes just a little over a century have wrought!

Behind this tremendous effort for marketing such elegant pieces requires a smoothly-running company and behind this operation is the flow of the money. The company has to spend money to make money. Using Business Gray Matter discounts will help this company keep track of the money as it comes in the door and back out the door.

Paris billboard 2001

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